Showing posts with label CTA. Show all posts
Showing posts with label CTA. Show all posts

Tuesday, March 09, 2010

Who do you love?

Hopefully by this time next week, at least a few people will be hearing or reading about Urban Village Church for the first time. We're investing in an ad campaign on the CTA so five L stops (Roosevelt, Addison, Merchandise Mart, Damen, and Southport), Red Line cars, and buses throughout the city will have Urban Village posters and cards posted.

There are five different ads. The main text will be the same on all five: "Bored or burned by religion in the past? We're doing church differently. Urban Village Church begins worship on March 28/10:15 a.m./Spertus Institute/610 S. Michigan." The headlines for each ad will be different, however:

We love gay people/We love straight people
We love Democrats/We love Republicans
We love tattoos/We love suits
We love doubters/We love believers
We love Sox fans/We love Cub fans

We're pleased with the way the ads turned out and hope that, even if people don't come to our church, they'll at least think for a moment about what it means to love the way Jesus loved. "You have heard that it was said, 'You shall love your neighbor and hate your enemy.' But I say to you, Love your enemies and pray for those who persecute you..."

That's Jesus talking. Matthew 5:43-44. That passage rarely fails to make me pause and think about who I claim to love. Because of this ad campaign I've created my own list, including those people I find hard to love. People who irritate me, who are insensitive, rude, and annoying. If I really want to follow in the way of Jesus, it means I love rude people and I love insensitive people. It means I pray for them. It also means that I'm humble enough to know that I have my days of being irritating, insensitive, rude, and annoying. And I'm thankful that others still love me anyway.

Thursday, January 21, 2010

On the bus

I had an interesting discussion yesterday with a young adult who's a social worker/community organizer. Two nuggets from that conversation: First, she attends a small church in Logan Square (or it may be just north of there) and they engage in communal fasting during Lent. A couple years ago, for example, they made a covenant to give up plastic. Three years ago, they made a covenant to not buy non-essential items. I was really impressed with this. We focus a lot on individual fasting during Lent, but I haven't heard or read much about communal spiritual practices. Second, she observed that friends of hers who used to attend non-denominational churches have been interested in converting to Catholicism. One of her friends noted that she likes the idea of going to church or engaging in something and knowing that there are countless others around the globe hearing and doing the same thing. I believe there's still a desire for community in this age of hyper-individualism.

Also, I spent a lot of time on buses yesterday. The Chicago Transit Authority is making some route cuts in a few weeks and I wonder just what impact this is going to have on some of the neighborhoods I was riding through. One thing I still can't understand is why all senior citizens (regardless of income) get free rides on buses and trains. I know why it happened--our infamous former governor thought it would secure support from this voting bloc, but is it that big of a sacred cow now that it can't be reviewed?

Had a really good day yesterday--a strong sense of the Spirit of Christ within me.