Wednesday, June 07, 2006

Advertising in the police blotter

Our marketing team has been getting together to talk about another publicity campaign in September about our church, including mailings, banners, and newspaper ads. We have an ad coming to us from the local paper because of a mix-up at Easter and a previous ad didn't make it in. I noticed during Easter that the Willow Creek megachurch advertised in our local paper only they didn't do in the special religious section, they advertised in the Entertainment section. I assume it's to differentiate themselves and also with the belief that people look at ads more closely in that section (I'll leave the comments alone about megachurch worship being simply entertainment).

We discovered something, however, when talking to one of the newspaper reps. The most widely read section in the newspaper is actually the police blotter. I can think of no better place to put an ad. A place that signifies at least a little brokenness. It's the broken places that the church needs to be.

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